In live commerce, sports betting, and interactive gaming, time literally is money. A 30-second delay—common with traditional HTTP streaming—isn't just a nuisance; it breaks the revenue model.
Imagine a live shopping host says, 'Grab this deal in the next 10 seconds!' If your viewer sees that 20 seconds later, the moment is gone. The excitement fades, and the conversion is lost.
Syncing the Moment with the Transaction
Restback Vivo delivers sub-second latency, ensuring that what happens in the studio happens on the viewer's screen instantly. This allows for real-time interactivity that actually works.
But we go further by integrating Restback Dolce. This connection allows for synchronized Server-Side Ad Insertion (SSAI) and interactive overlays. Triggers can be fired the exact millisecond a goal is scored or a product is revealed, capturing the audience's peak emotional engagement.
Don't let lag kill your conversion rates. In the micro-moment economy, speed wins.